Apply the 5 proven ways to discover your unique product or service

Are you clear about what you actually offer? This article will give you some ideas about how to fine tune what you offer.

Who do you buy from, a smorgasbord-one-stop peddler, or the person who has exactly what you need?

The obvious answer is probably that you will go to the supplier who has exactly what you need. So, what does the person providing you with exactly what you need do? He or she have discovered exactly what you want, where you are and how to reach you. And they have a strong motivation to serve you well...

Have you checked your motivation, and why you want to be in business? And does your business satisfy your own personal and financial needs? Your motivation is key, because if you do not have a solid inner platform, any business venture will fall short of success.The moment you get this solid inner support you are ready to go! And to help you to step out and get ready I will share with you the 5 proven ways to discover your unique product or service:

1. Do you follow your inner yearnings of what you love to provide?

In a heart centered business there is one principal rule! Do what you choose to Love. And stick with that! Commit to it 100%! It will attract the clients that want what you offer. They will know that you love what you do, and the added value of doing business with you will automatically be abundantly shared with them. In fact they also want to be part of this feeling in the same way you feel, that is why they choose you before other people!

In my own case I wanted to have a wide assortment of crystals that I could use in my crystal healing sessions. So I set out to acquire all the stones I thought would work without really analyze what I was doing, but I loved every one of the stones! Then it came to the point that not only did I provide therapeutic service and guidance sessions, I became a crystal dealer by default. In fact people still ask for my list of stones to keep as a reference (it contains about 200 stones).

2.  Let Go of negative Expectations of what you are capable of!

The key is to dive in and be bold! Let yourself open up to what really is going on in your heart, and what you dream of, then you can just say: I love to share what I offer! If you are pestered with negative limitations of Oh, I couldn't do that... think twice and get coaching to get over it. When you are in your heart, what you feel and think will become aligned. As a result: you pay more attention to your inner guidance. In the case you have doubt, or fear take that as a gift to find the right route through your challenges. Start with just one small step forward, and then test your ground!

3. Do the Math at times... evaluate your left brain needs. 

It helps to be organized, and have systems to support that which you love! Schedule left brain days, or time slots where you do filing, organizing and tasks like that. But don't let that drag you down, instead intend for a high frequency of efficiency, skill and speed to surround you.  It is quite OK to delegate cumbersome tasks to professionals such as:

• accountants
• web tekkies
• copy writers
• personal assistants
• your mother

 

4. Test your ideas before you settle on your service/product offer

In order to do this you must clearly define what kind of results you are able to provide. Think of what your clients would  need, or go and ask them. To be successful here you must allow the right side of your brain to work and get outside of your box.  There is no real difference to fine tune your offers as an engineer or as an intuitive healer. Both professionals have their ideal clients, and ideal offers - but the process is the same.

5. Marketing makes the difference: What do you actually sell? 

• A channeling session, or helpful answers to a client's problem
• A counseling session, or helping your client to remove grief and doubt
• An amazing skin oil, or wrinkle relief
• The latest modality xyz treatment, or simply pain management
• An eBook and music CD, or a a way to reduce stress

At a gem show, where I had my crystal display, a lady asked me what I sell, and I said:

"You would think it is crystals, but the truth is: I help my clients to open up and connect to their hearts."

It is in the solution to your clients problems that will give you what you want.


Mentoring Suggestions:

If you are starting out fresh: Work with what you are comfortable with and gradually build your business.
If you are on the fence of indecision: Any decision will do, because not moving keeps you stuck where you are right now.
If you are an experienced business entrepreneur: Inspire yourself and open up some new areas that makes your heart sing when you do it. You can also get more clarity about how to manifest your intentions to get the results you want in a my free three part video training.

Thanks for reading, and to not miss a post in this series, you can subscribe at the top right of the sidebar.

Stay Tuned... Blessings, Margherita


Schedule of coming post on this blog:

- How to match your offer to your client's needs, and changing how you market yourself
- Developing your niche, and create a stable revenue stream
- What makes You the best choice for your preferred client? Setting goals for your business.

How to introduce your business offer to prospective clients

What do you tell someone who asks you what you do for a living? Do you in fact know what it is that you actually serve your clients with?  Being an artist, coach, alternative therapist / healing facilitator you face the critical eye of people in mainstream occupations like x-ray machine operators, bank tellers and small business accountants. They can tell you immediately what they do, and anyone gets it. But what does an energy healer do?

What you think you are doing, might not be what you actually are helping your paying clients with!

An energy healer might say to start: I am an energy healer. Does that inform someone of what you actually do? Not really, unless the person knows you, of course. But even if the person have consulted other energy healers, he or she can’t be sure what your specialty is, and what you do best, or for whom.

You can help your prospective client best by preparing the answer ahead of time. Doing that, you could say for example: I help preschool teachers to relieve stress and muscle pain. Just by focusing on the problems you help your clients to overcome, you open up the door to converting that person on the spot to be a client, without doing any selling. This statement also specifies your exact target group and your answer is very clear. People will understand it. Doing healing work can be presented with less mystery. If there is a match with the person's need, let’s say he is a preschool teacher; he would be quite interested to get further details.

                                                                                    

If your business card states creative artist, what does it mean? This depends on where you meet your prospective client. Is it at your gallery? It makes sense. But if you meet her waiting for the bus, she may appreciate a more suitable answer, such as: I make life more beautiful, and help well-to-do clients getting over their depressions faster with inspiring art work. You catch the opportunity to make a relationship with that person right then and there! She probable wants know more: How do you do this? And then you can tell your whole story. No selling required. And if she is a match, meaning she is well-to-do and is depressed occasionally, you might have your next client.

No website needed, no fancy logo, no ads etc. Just a sincere interest to do what you want to do with some added marketing tools. What I am proposing here is to take a look at two things:

1. What actual problem do you solve?
2. Who is your ideal client?

When you know the answer to those two questions you have success. Remember that even if you know your art, therapy or modality extremely well, you might not know how to market yourself and your services. These areas are two distinctly different areas of expertise!

Mentoring Suggestions:

Take a moment to discover what you actually help your clients with. Gage that with how happy you are doing it. Meditate on the things that you absolutely love. Then meditate on what you absolutely don’t want. Make two lists. One with the things you love the other one with what you don’t want. Then put them away!

In intuitive business mentoring, I favor the Method of Subconscious Weeding. How to apply it? Let your mind work it out while sleeping on it for 2-3 nights. Then revisit the two lists.You might be surprised, to find that you already addressed or changed some items on the two lists. The more you are conscious of what you provide, the better you can match your offering to your ideal clients. In the next post I will address the 5 proven ways to discover your unique service or product. To not miss any posts in this series, follow me by email: see top of side bar.

Stay tuned... Many Blessings, Margherita

 

Schedule of topics to come on this blog:

- 5 Proven ways to discover your unique service or product
- How to match your service or product to your client's needs
- Marketing and Business Planning with a unified heart and mind